Ankita Bakshi stands as a beacon of creativity and innovation in the realm of content strategy, representing BBC World News’ commercial creative advertising team, BBC StoryWorks, across APAC. Armed with a foundation in Journalism and Mass Communication, Ankita embarked on her illustrious journey in media, mastering the art of impactful storytelling at a production house.
Her expertise flourished at Discovery Communications India, where she served as a dynamic Producer-Brand Solutions, crafting engaging narratives. Today, as a Content Strategist with BBC StoryWorks, Ankita’s visionary storytelling has played a pivotal role in fortifying BBC’s presence in India and APAC. Her ingenuity shines through in the innovative stories she curates, spanning TV, online, and social platforms.
Ankita’s contributions have empowered brands, utilizing BBC’s potent storytelling and reliable platforms to create campaigns tailored for precise target audiences within key markets. Her work epitomises the fusion of creativity, strategy, and impactful messaging, making her a trailblazer in the ever-evolving landscape of content marketing.